Why Pure Herbal Bidis ?

Most Tobacco smokers are aware that Tobacco is dangerous. Over 25 of the most deadly diseases known to man are directly linked to tobacco. In fact doctors say that tobacco addiction is the single worst health habit in the world with one out of every five deaths in India being caused by tobacco.

And yet, knowing that with every puff they get closer to the end, smokers are still unable to quit.

bidis "Pure Herbal" Contain 100% shredded medicinal dry herbs 100% tobacco FREE!

The medicinal herbs used in our Pure Herbal bidis are Ayurvedic herbs, being Lavancha, Dalchini, Jatamansi, Baje, Tulsi, etc. Ayurvedic medicine is one of the oldest branches of medical science from ancient India.

More about our Pure Herbal bidis
In double-blind tests, 90% of smokers were unable to tell the difference between our Pure Herbal bidis and ordinary tobacco.

Our Pure Herbal bidis contain 13 Ayurvedic ingredients. Some of these purely natural elements possess qualities which make the smoker oblivious to the lack of 'nicotine high'.

Pure Herbal bidis contain a mix of natural plants which have been specially treated without the use of chemicals. Our Pure Herbal bidis are certified to be free of tobacco, nicotine and tobacco-specific nitrosamines.

Our Pure Herbal bidis are the world's first tobacco-free bidis. They mimic the pleasure-giving properties of tobacco, but contain no nicotine or other carcinogens, and are non-addictive.

As a tobacco product producer we have a sense of duty to our customers, and the world as a whole, to act responsibly and ethically. We are proud, as an Indian company, to have been at the forefront of these developments and are pleased that many smokers are already switching from tobacco based products to Pure Herbal bidis.

By offering this alternative, there is the potential to save millions of lives.

Pure Herbal bidis
- How are they made?

heavy investment in Research and Development has provided us with methods to ensure uniform and smooth burning throughout the smoke. Tobacco bidis are roasted in a coal-fired furnace, but the dehydration process for Herbal bidis must be more exact and better controlled. A precise temperature controlled process has been refined to ensure that the natural flavours of the Ayurvedic medicinal herbs are enhanced and preserved within the beedie, and continue to be retained for a long period of time.

History of the bidis

For almost one century, bidis have been a part of the everyday life of India. These small original beedie "cigarettes" were extremely popular in the 1970s amongst the "Flower Power" generation.

The beedie industry gives jobs to more than 5 millions workers. The beedie industry, being a cottage industry, allows Indian people to remain at home with their families while they work.

The drying, packaging, quality control, and every fabrication step, whilst centrally overseen, remains exclusively artisanal in order to protect jobs and keep quality levels high.